Our mission

To make it possible to enjoy a daily treat with no harm to the health and to even give positive health effects.

1

GREAT TASTE

Delicious and wholesome sweets & snacks that take the guilt out of snacking.

2

100% GOOD

– High quality ingredients
– Healthy, active lifestyle
– Charitable giving

3

FUNCTIONAL FOOD

– Nutrition benefits
– Medical benefits
– Fitness-focused

Brand       Values

 

Our brand values are the core of our identity that fuel all design and communications. They reflect who we are, how we operate and what our customers and partners can expect from their experience with us..

TASTY

We take your favorite tasty sweets & treats and make them healthier

Ceative

We continue to experiment to find innovative & interesting flavours.

Ambitious

We aim to create a new niche for healthy sweets in the food industry.

Healthy

We care for your health with ingredients high in fibre & protein but low in sugar, GI and fat.

Authentic

Our recipes have been developed from years of nutritional & culinary knowledge.

Inclusive

We make food for people of all ages and for people with special dietary needs.

GIVING

We aim to improve nutrition and health in the developing world by working with charities.

HONEST

We are transparent with our food and use no hidden ingredients.

Energetic

We aim to support & encourage a healthy, active lifestyle for our customers beyond their food.